Sarah walks into the Treeline office each morning knowing her voice matters. Not because there’s a poster about employee engagement hanging in the break room, but because yesterday her manager actually listened when she suggested a different approach for connecting with candidates. It’s the kind of workplace where wellness isn’t just a buzzword – it’s woven into every conversation, every team meeting and every decision.
This is what company culture looks like when it’s actually lived, not just designed. At Treeline, the sales recruiting firm that recently earned a spot on Inc. Best Workplaces this year, culture isn’t something that happens during the annual company retreat. It’s the reason someone stays late to help a colleague, the way meetings start with genuine check-ins about people’s lives and why employees genuinely care about the success of both their teammates and their clients.
How it actually looks like
Walk through most offices and you’ll see motivational quotes framed on walls. At Treeline, culture shows up differently. It’s in the way the team approaches candidate conversations – not as transactions but as genuine connections with people’s career aspirations. It’s in Monday morning meetings where someone shares a personal win and the whole team celebrates. It’s in the flexibility to handle a family emergency without guilt or explanation.
The company has built its reputation around recruiting practices that align with positive workplace culture, understanding that the way they treat their own people directly impacts how they serve clients. When recruiters feel valued and supported, they bring that same energy to every candidate conversation and client interaction.
Dan Fantasia, who founded Treeline in 2001, puts it simply: ‘Our culture is the heartbeat of our business.’ It’s not corporate speak – it’s how he actually runs things. When the CEO talks about employee wellness and motivation as daily priorities rather than annual initiatives, it creates permission for everyone else to do the same. Much like other leaders who prioritise genuine care for their teams, Fantasia understands that authentic leadership starts with how you treat people.
Leading with heart
Fantasia’s approach trickles down in practical ways. Team leaders check in on workload before piling on new projects. There’s genuine celebration when someone lands a particularly challenging placement. People feel comfortable saying when they’re overwhelmed because the response isn’t judgement – it’s problem-solving together.
This isn’t about being soft in business. It’s about recognising that when people feel secure and valued, they do their best work. In sales recruiting, where relationship-building is everything, this culture becomes a competitive advantage. Strong sales culture fosters ongoing coaching and alignment that builds trust with both candidates and clients.
When Treeline’s recruiters approach their work from a place of genuine care and support, it shows in every client conversation. Companies hiring through Treeline don’t just get candidates – they get a team that understands the human side of career transitions.
Happy teams, better outcomes
‘Our culture isn’t confined to our walls – it extends to the companies we partner with,’ Fantasia explains. When your recruiting team genuinely enjoys working together and feels invested in client success, it shows up in the quality of matches they make.
Think about the last time you interacted with someone who clearly loved their job versus someone going through the motions. The difference is palpable. Treeline’s clients experience recruiters who are engaged, thoughtful and genuinely excited about connecting the right people with the right opportunities. This attention to the human element has helped establish them as one of America’s best executive search firms.
The company’s client base spans technology startups, healthcare organisations and manufacturing companies – all industries where cultural fit matters as much as technical skills. When Treeline’s internal culture emphasises collaboration and genuine care, their recruiters naturally look for those same qualities in candidates.
People-driven goals
While many companies chase revenue targets, Treeline measures success differently. They’ve set a goal to change the lives of 6,000 professionals by 2029. It’s an ambitious number, but it reflects their people-first approach. This perspective aligns with how modern leaders are redefining success to focus on meaningful impact rather than just financial metrics.
This focus on human-centred workplace culture creates what employees describe as an environment where they feel confident and valued. When recruiters feel this way about their own workplace, they’re better equipped to help candidates navigate career transitions and find roles where they can thrive.
The company’s fractional CRO services – providing executive-level sales leadership to growing companies – also benefits from this culture-first approach. Leaders who understand how culture impacts performance can better guide clients in building their own thriving teams. This thinking reflects how fostering the right culture unlocks human potential within organisations.
What it actually feels like
The best company cultures aren’t about perks or policies – they’re about how it feels to wake up and go to work. At Treeline, employees describe a workplace where well-being creates resilience. It’s knowing your colleagues have your back when you’re struggling with a difficult placement. It’s feeling excited to share good news because you know people genuinely care about your success.
This kind of environment doesn’t happen by accident. It requires intentional leadership, consistent communication and a genuine commitment to treating people as humans first, employees second. For anyone wondering what’s possible when company culture moves beyond platitudes and becomes a living part of daily work life, Treeline offers a compelling example.
The recognition validates what employees and clients already knew – this is a place where culture and genuine care go hand in hand. In an industry often focused solely on metrics and placements, Treeline shows what’s possible when the human element drives everything else.
