Coffee’s brewing, the Phoenix sun hasn’t quite made its presence known yet, and someone’s voice is floating through the radio – not talking about traffic or weather, but about what it actually means to wake up every morning and run your own business. This isn’t your typical morning show with celebrity gossip or political debates. It’s something quieter, more personal – the sound of your neighbour sharing what keeps them up at night and what gets them excited to start another day.
Troy Warren, the voice behind the new Business Morning Show on KBSZ 1260AM, wanted to create something different from the usual business programming. Rather than diving into market reports or industry jargon, his show turns the microphone towards the people who make Phoenix’s business community tick – from the coffee shop owner down the street to the service provider you’ve never heard of but who’s been quietly building something meaningful.
Stories That Sound Like Real Life
‘This show is all about connection and community,’ Warren explains. ‘Phoenix is a powerhouse of energy, and we’re giving local business owners the microphone to share their stories, expertise and opportunities with listeners across the Valley.’
The format is straightforward – interviews, everyday business chats and practical tips – but the focus isn’t on grand success stories or dramatic failures. It’s the moments in between: the small victory of finally figuring out a problem that’s been nagging for weeks, the laugh shared over a mistake that seemed devastating at the time, or the simple question of what actually motivates someone to keep going when running a business gets tough.
Much like how authentic storytelling can reshape narratives, this approach draws audiences to the human stories behind business ownership rather than polished presentations about growth strategies.
The Nerve-Wracking Joy of Going On Air
For many guests, appearing on the show marks their first time speaking publicly about their business journey. There’s something both terrifying and thrilling about sitting across from Warren, knowing that people across the Valley might be listening whilst they’re getting ready for work or stuck in morning traffic.
The beauty lies in Warren’s genuine curiosity. These aren’t professional speakers or polished executives – they’re people who usually work behind the scenes, focused on their craft rather than talking about it. The nerves are real, but so is the pride in sharing what they’ve built, and the comfort of speaking with someone who seems genuinely interested in their story rather than just their elevator pitch.
The most compelling moments often come from unscripted, personal reflections rather than prepared talking points. It’s similar to that moment when someone realises that their story isn’t necessarily what attracts people – it’s their authenticity in the telling.
Why Phoenix Listens
The show’s appeal extends far beyond business owners themselves. There’s something universally compelling about hearing what makes people tick, regardless of whether you run a company or work for someone else. The conversations touch on motivation, problem-solving and the daily reality of trying to build something meaningful – themes that resonate whether you’re launching a startup or simply trying to excel in your current role.
The exclusive deals and promotions mentioned throughout the show add an element of fun, but they’re not the main draw. It’s the sense of connection to your community – hearing about the businesses around you and the people behind them, understanding their challenges and celebrating their small wins alongside them.
This reflects how local radio continues to thrive by focussing on community connections rather than trying to compete with national programming.
An Invitation to Share
Phoenix Metro business owners who never considered radio as something ‘for them’ now have a platform specifically designed for their voices. Warren’s show creates space for stories that might never make it into traditional business media – the quiet successes, the learning moments and the everyday realities of running a business in 2025.
The invitation is particularly meaningful for those who’ve always thought of radio as something for experts or celebrities. This show suggests that your story – whatever stage your business is at – has value for your neighbours and community.
Phoenix’s business community continues to thrive on this kind of authentic connection, where sharing experiences and learning from one another drives growth more than any formal networking event. It’s about building what some call a bank of confidence through genuine human connections.
Tuning In and Getting Involved
The Business Morning Show airs weekdays on KBSZ 1260AM, and listeners can also stream it online at LOCALCityPlaces.Com. For Phoenix Metro business owners interested in sharing their story, guest interview requests are welcomed.
Warren can be reached at [email protected] for those ready to step up to the microphone and add their voice to Phoenix’s morning conversation. Whether you’re running a startup, a growing enterprise or something in between, the show offers a chance to connect with your community in a way that goes beyond business cards and LinkedIn connections.
In a city known for its energy, this new morning ritual offers something both simple and profound – the opportunity to hear from your neighbours about what drives them, what challenges them and what keeps them going, one story at a time.
