The Face of Modern Japan: Carolina Shiino Wins Stereotypes and Celebrates Diversity

Carolina Shiino voiced her strong identification with Japan, the country she has grown up in and loved since the age of five. Emotionally overwhelmed after winning the pageant, Shiino's heartfelt desire to be seen as Japanese was finally granted. She is now the face of Modern Japan.

A recent victory in the world of pageants has caused quite the stir. Ukrainian-born Carolina Shiino found herself crowned as Japan’s beauty queen, causing emotions to fluctuate wildly from astonishment, resentment, to a fresh spark of optimism. Yet, this isn’t merely a story about a beauty pageant, is it? It’s a narrative about the complicated dance between national identity and cultural diversity.

A Majestic Controversy

26-year-old Carolina Shiino is the first naturalized citizen of Japan to capture the prestigious title of Miss Japan. This undeniable triumph instantly plunged her into the limelight. Critics, of course, were quick to question the traditional representation of a “Miss Japan”, pointing towards Shiino’s lack of Japanese parentage and Caucasian appearance as incongruent with their concept of “Japaneseness”. Many of these perspectives remain tethered to the view that ethnicity and bloodline are the cornerstones of national identity.

“There have been racial barriers, and it has been challenging to be accepted as Japanese.”

Carolina Shiino

On the other side of the spectrum are Shiino’s supporters, who see her victory as indicative of societal trends towards embracing diversity. To them, Shiino’s story paints a new face for Japan — a more integrative and multidimensional one.

As for Shiino herself, she has voiced her strong identification with Japan, the country she has grown up in and loved since the age of five. Emotionally overwhelmed after winning the pageant, Shiino’s heartfelt desire to be seen as Japanese was visibly clear.

“ I struggled with my own identity, but I found work as a model and was able to embrace my individuality. (…)Through my Miss Japan activities, I want to reach even more people with my voice.”- Carolina Shiino, Miss Japan 2024

Personal Vs. National Identity

A wave of globalization is causing many countries, including Japan, to face difficult questions about national identity, immigration and acculturation. Japan has long been perceived as an insular and homogeneous society. Yet, the unavoidable pressures of a globalized world are forcing it to re-evaluate its traditionally narrow definitions of what it means to belong.

This debate over identity transcends the realm of physical appearance and heritage, stretching to encompass shared experiences, traditions, and values. Shiino’s fluency in Japanese, participation in societal customs, and deep-rooted respect for social harmony all contribute to her validity as a Japanese citizen. She exhibits that being Japanese is not solely about ethnicity but encompasses shared values and life experiences.

The Beauty Pageant Shifting Societal Dynamics

Carolina Shiino voiced her strong identification with Japan, the country she has grown up in and loved since the age of five. Emotionally overwhelmed after winning the pageant, Shiino's heartfelt desire to be seen as Japanese was finally granted. She is now the face of Modern Japan.
What is Carolina Shiino hope for the feature? Becoming a dignified woman who values ​​the spirit of harmony

The Miss Japan pageant isn’t merely a glorification of physical beauty; it’s a symbolic representation of the nation’s identity. Carolina Shiino’s selection as Miss Japan sends a powerful message about the inclusivity of the nation’s evolving identity. Her victory signifies that Japan is gradually opening up to recognize the contributions of their non-traditional citizens who nonetheless embody the spirit of the nation.

It’s my belief that national identity cannot be nailed down by rigid, narrow parameters such as race or ethnicity. Promoting inclusivity is crucial. Carolina Shiino, through her lived experiences and self-identification as Japanese, is breaking down barriers to traditional understandings of Japanese identity. Her remarkable journey and victory as Miss Japan tell a story of a nuanced Japan—one that acknowledges and celebrates diversity as part of its intrinsic character.

What is Carolina Shiino hope for the feature?

Becoming a dignified woman who values ​​the spirit of harmony

Carolina Shiino- Miss Japan

The Way Forward: Embracing Diversity

Shiino’s magnificent win as Miss Japan may symbolize a shift towards more inclusivity and diversity in the perception of national identity. There’s undoubtedly resistance to challenge familiar norms and representations. Yet, it seems that Japan is finally recognizing that the essence of their nation lies not in the uniformity of its people, but in the richness of their collective experiences and their shared commitment to their country’s future.

And it’s through these earnest dialogues and heartfelt expressions that we can hopefully pave a path towards a more understanding and inclusive world.

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Royal Society Editor
Royal Society Editor
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