Pink, Spring, Face-masks and Morning Jackets Outbreak During London Lockdown

Mornings in London are always late mornings and we call it brunch. If you live in London, you never meet for breakfast but for brunch- well, we are still in lockdown, so free to chat online about the latest pink, complain about spring’s unfair weather ( can you sunbath indoors?) and decide on the morning jackets and facemasks you will wear, eventually, after the outbreak. Now, London will be known in history as the “Before” and “After”Lockdown.

Londoners celebrate beauty and the power of colour and as it rains a lot, we take inspiration from everywhere.

What is happening to beauty elsewhere during London’s lockdown?

At the very heart of beauty, is the choice you make for what you ware each day, from morning jackets to footwear, fragrances, cosmetics and skin care. And behind these beautiful guilty pleasures, are an army of men and women who already decided the colours of next spring.

At the top, the echelon of fashion is grooving under shaky movements throughout this multi billion industry. Pierre Laubies who had worked at Mars before taking Coty’s rains just over a year ago i,s out. Peter Harf confirmed last weekend in March that Pierre Denis is switching from Jimmy Choo to the fragrance house. If you remember Denis is behind the sneakers outbreak which changed the entire shoe market, and Choo join the luxury wave of young and trendy in Asia. “Had we stuck with the pointy toe, we would have been in trouble,” he said.

This is not the only caliber move designed to level up massive changes expected this summer ” well-positioned to capture myriad growth opportunities and accelerate top-line performance.” Non- executive directors Pierre-André Térisse (chief financial officer) Isabelle Parize and Justine Tan are expected to work closely to bring “a wealth of cosmetics and luxury experience in developed and developing markets, including in Asia”

Camillo Pane, who was replaced by Laubies, is known for acquired 41 beauty brands from Procter & Gamble, in 2016. Luxury division sales were down to about $1 billion. Are these fast moving CEO transitions, in the midst of so much organization change going to bring “additional uncertainty to the story” ? While Wall Street analysts are f and frustrated by the speed of this brand’s potential moving forward and asking themselves if Pierre Denis is the person to turn around this brand’s luck, seems that in London we have plenty of time to choose the right shade of pink for our morning jackets after the outbreak…