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In many cultures, women traditionally love to take their husband's surname upon marriage when they marry the man of their dreams. Based on one of the largest recent data analyses 70% of women living in the US and 90% of British women, change their family name when they say 'YES!" and adopt their husband's name they day they get married. Despite women before us making progress in the gender aware era 68% of American women under 30 considering themselves as feminists and a 60% in the UK, this year's survey shows that 85% of women aged between 18 and 30 are happy to follow the tradition. What are the things women do for love and what are the things we are socially conditioned to do for the love of tradition?