Tortilla Chips for the Table: SimplyProtein’s Plant-Powered Snack Brings Crunch to Every Occasion

There’s something magical about the moment a bowl of tortilla chips hits the table. Whether you’re gathered around the kitchen island with family or settled into a cozy restaurant booth with friends, those first few crunches signal the start of something special. The friendly tussle over the last chip, the heated debates over which dip reigns supreme, the sheer comfort of that satisfying crunch – these are the small rituals that turn ordinary moments into memorable ones.

This week brought particularly exciting news for chip enthusiasts: SimplyProtein’s restaurant-style protein tortilla chips have been named 2025 Snack Awards winners by Good Housekeeping. All three varieties – Sea Salt, Hint of Lime and Hint of Habanero – earned recognition.

The Allure of Restaurant-Style Snacks at Home

What makes restaurant-style chips so appealing isn’t just their sturdy build or authentic crunch – it’s how they make any gathering feel intentional and special. Unlike regular snacks that might feel like an afterthought, these chips become central players in the social snacking experience. They’re thick enough to handle generous scoops of salsa, sturdy enough for loaded nachos and flavourful enough to enjoy on their own.

The recognition of all three SimplyProtein varieties speaks to something important: authenticity matters, but so does variety. The Sea Salt offers that classic, clean taste that pairs with everything. The Hint of Lime brings brightness that cuts through rich dips and hearty meals. The Hint of Habanero adds just enough heat to keep things interesting without overwhelming. This range acknowledges that different moments call for different flavours.

What Goes Into the Perfect Chip?

The magic of a great chip lies in the balance between texture, flavour and that indefinable quality that makes you reach for another. SimplyProtein’s version achieves this through surprisingly simple means: corn, quality North American-grown pea protein, organic sunflower oil and a few other carefully chosen ingredients.

Each 28-gram serving delivers seven grams of protein – that’s more than triple the protein content of conventional chips. At 140 calories per serving with no added sugar, they’re vegan, gluten-free and kosher, making them accessible for diverse dietary needs and family gatherings where accommodating everyone’s preferences matters. These satisfying snacks bridge the gap between wanting something that tastes indulgent and needing food that offers genuine nourishment.

Parents want options that feel substantial enough to satisfy hunger between meals while children want snacks that actually taste good. These chips offer the ritual pleasure of shared snacking without the guilt that often accompanies indulgent treats.

Voices at the Table

‘With our first-ever savoury snack, we believe that we cracked the code on indulgent-tasting, protein-rich tortilla chips,’ says Linda Zink, President and Chief Commercial Officer of Wellness Natural Inc., SimplyProtein’s parent company. ‘That all three varieties of our Restaurant-Style Protein Tortilla Chips have been named a 2025 Best Snack winner by Good Housekeeping is a tremendous affirmation for our team. From the trust this prestigious organisation inspires in consumers, we look forward to more snackers of all ages enjoying this product.’

The emphasis on ‘all ages’ feels particularly relevant for families seeking foods that work for everyone around the table. Gone are the days when healthy snacks were relegated to one corner of the pantry while the ‘fun’ snacks lived elsewhere. These chips represent a convergence of those two worlds, much like the rise of protein-enhanced desserts that refuse to make us choose between nutrition and pleasure.

From Canadian Kitchens to Good Housekeeping’s Stamp

SimplyProtein operates as a B Corporation, reflecting their commitment to balancing profit with purpose – something that resonates particularly well with people who want to know the values behind their food choices. The company’s focus on plant-based snacks aligns with growing environmental consciousness while their emphasis on human health speaks to families trying to make better everyday choices.

The Good Housekeeping evaluation process involves registered dietitians, food scientists, chefs and thousands of consumer testers assessing products on ingredient quality, nutrition facts and flavour profiles. For a brand’s first foray into savoury snacks to sweep an entire category suggests they’ve tapped into something people have been craving.

The chips are readily available across Canadian and US grocers, from Whole Foods and Costco to Loblaws and Metro, making them accessible whether you’re planning an intimate dinner party or stocking up for everyday family snacking.

Bringing It to Your Table

The beauty of restaurant-style chips lies in their versatility. They anchor a compelling grazing board, paired with favourite dips that span from classic guacamole and salsa to more adventurous options like white bean hummus or smoky baba ganoush. They work equally well as an after-school snack that actually provides some nutritional substance or as the foundation for weekend nacho nights that don’t derail healthy eating goals.

The question isn’t really about finding the perfect chip – it’s about recognising what makes a snack worthy of sharing. Foods that naturally encourage gathering and conversation hold special value. These chips do exactly that, turning snack time into an invitation rather than a solitary activity, much like the seasonal entertaining trends that celebrate bringing people together over good food.

Consider the difference between grabbing a handful of something from a bag versus setting out a proper bowl of chips with thoughtfully chosen accompaniments. The latter turns snacking from mindless consumption into intentional enjoyment, creating space for conversation and connection.

Raising the Snack Bar

The real victory here isn’t just about one brand making better chips – it’s about snacks that refuse to compromise. These chips represent the pleasure of food that doesn’t require justification, the joy of sharing something that tastes indulgent while actually contributing to your nutritional goals.

So many food choices feel like trade-offs between health and enjoyment. Products that excel at both feel like small celebrations. They acknowledge that good nutrition doesn’t require sacrificing the simple pleasures that make eating social and satisfying.

SimplyProtein’s restaurant-style tortilla chips are available at SimplyProtein.com in the US and SimplyProtein.ca in Canada, as well as major retailers including Costco, Whole Foods, Loblaws and Metro. They also offer ready availability through Amazon for those who prefer online shopping. Whether you’re planning your next gathering or simply upgrading your everyday snacking routine, these chips offer a compelling case for treating yourself to something that actually treats you well in return.